Knockouts, founded in 2024 by friends Jamie Rabinovitch and Natalya Nyn, is a production and strategic brand partnerships company based in New York City.
At Knockouts, we specialize in connecting brands with comedians, influencers, and rising talent to develop impactful, culturally relevant brand activations. From live events and comedy festivals to branded content and influencer collaborations, we bring brand stories to life through the unique lens of humor and entertainment. Our approach is grounded in the belief that comedy has the power to connect with audiences in ways traditional marketing often cannot - it's relatable, emotional, and inherently shareable.
Our track record includes branded content campaigns and experiential events with over 50 brands, including Red Bull, Spindrift, New Belgium, and Arlo Hotels. Signature projects include the Knockouts Women’s Comedy Festival, launched in 2024, now an annual NYC staple featuring 50+ shows, 100+ comedians, and talent from Netflix, HBO, Comedy Central, and more.
We also run the Knockouts Artists Association, a members-only creative network that supports comedians, actors, writers, and performers with industry insight, career opportunities, networking events, and mentorship designed to help them grow and thrive in the industry.
Knockouts continues to push the boundaries of brand engagement by leveraging comedy and culture to forge authentic, talent-driven partnerships. In a world where audiences crave real connection, our mission is to help brands stand out, stay relevant, and build meaningful relationships through the power of humor and community.